Business Overview.
Plus Delta Partners (PDP) provides ROI-driven consulting and coaching services to help non-profit organizations achieve measurable, sustainable improvements with their fundraising efforts.
Engagement Summary.
In the back half of 2018 KT Marketing was tasked with leading a complete brand refresh for PDP to reflect growth the company had experienced since its inception, and to position the business for even stronger growth go-forward. Work included: developing more powerful brand messaging; elevating the brand logo, look and feel; upgrading all marketing materials with the new look; and upgrading all aspects of the website navigation, design, content and user experience.
Results.
- All refreshed elements launched during the first week of January 2019.
- Upon launch, the new logo, look & feel and website received immediate positive feedback from clients and prospective clients. Specifically, clients called out the new fresh color palette; the “smart & fun” imagery as being reflective of the brand’s culture and personality; and the compelling site content as being informative while simultaneously sparking curiosity to learn more.
- PDP feels the new branding truly reflects the brand’s culture and personality. Following launch, the company has experienced significant growth of the business –both with client groups in sectors that have been long-time staples for the company, and with clients in new sectors. PDP believes they are now well positioned with branding for the long-term to continue this strong pattern going forward.
PROJECT DETAILS
CLIENT
Plus Delta Partners
Date
2018-2019
CATEGORY
Brand Marketing, Corporate Identity, Website